Initial Incentives Ltd takes reasonable and proportionate
measures to protect personal data against unauthorised access, disclosure,
alteration, or loss. These measures may include secure systems, restricted
access, and use of reputable service providers.

7. Data Retention

Personal information will only be retained for as long as
necessary to fulfil the purposes for which it was collected or to comply with
legal obligations.

8. Your Data Protection Rights

Under data protection law, individuals have rights which may
include:

• The
  right to access personal data
• The
  right to request correction of inaccurate data
• The
  right to request deletion of personal data
• The
  right to restrict or object to processing
• The
  right to data portability where applicable

Requests relating to personal data may be submitted using
the contact details below.

9. Cookies and Tracking Technologies

Our website may use cookies or similar technologies to
improve user experience and analyse website traffic. Cookies are small files
placed on your device when you visit a website.

We may use the following categories of cookies:

• Necessary
  Cookies: Required for the basic operation and security of the website.
• Analytics
  Cookies: Help us understand how visitors interact with the website so
  we can improve performance and usability.
• Marketing
  Cookies: May be used to support marketing activity or measure campaign
  effectiveness where applicable.

Where required by law, cookie consent mechanisms may allow
users to manage their cookie preferences.

10. Analytics and Tracking