Initial Incentives

All your merch, one full-service solution.

Trusted by leading brands​

We have established partnerships with more than 1,000 brands, many of which have evolved into long-term relationships. 

Effortless merch solutions for your business.

We handle everything from sourcing and producing to storing, handpacking, and global shipping of your company’s merchandise. Our team assists in selecting the right products and provides free in-house design services for quality results. Trust us to simplify your merch needs with our comprehensive, hassle-free approach. 


We offer a diverse range of high-quality products tailored to meet the unique needs of your brand, we even have relationships with manufacturers if you’re after something bespoke. 

Lifetime relationship

We’re committed to building long-lasting relationships with our clients, supporting your evolving merchandise needs with unwavering dedication and service.


Using advanced logistics, we ensure efficient distribution of your merchandise to locations worldwide, on time and in perfect condition.

Meet the team

At Initial Incentives, we’re more than just a team; we’re a family dedicated to our customers. 

Sustainable products

Green merchandise

We are proud to be leading the way in moving the industry towards a more sustainable future and helping our clients to do the same. We have invested in growing our sustainable merchandise offering to enable brands to be able to choose more ethical options, but without compromising on quality or budget.

Sustainable materials

Innovation in sustainable materials has come a long way, with bamboo and many recyclable materials now available and arguably surpassing the quality of non-sustainable products.

Certified green

We are proud of our efforts to support sustainability and are currently in the process of becoming a B Corp certified organisation to be able to proudly promote and add depth to our commitment. 


We now offer a unique way to help businesses show their commitment to the environment, with tree planting included with every order over £1k, and options to include this within branded gift packages and items.

Our expertise

Why are we
merch masters?

Choosing us means opting for a partner who is committed to excellence, innovation, and personalised service. 

Customised solutions

Ensuring a perfect match for your brand and vision

Competitive pricing

To fit your budget without compromising on quality

35+ Years experience

In the industry ensuring you benefit from the best there is

End-to-end service

From concept to delivery, we save you time and hassle


Committed to a sustainable future and the environment

Featured case study

Don't just take our word for it.

Juice Plus + entrusted us with the exciting challenge of crafting a distinctive collection of merchandise tailored for their events held in vibrant locations such as Brighton, Warsaw, Berlin, Milan and Madrid. Collaborating closely with Juice Plus + team, we delivered into their objectives, ensuring a comprehensive understanding of the brief.

Take a look around

We operate differently to many branded merchandise suppliers, the whole process is managed by an allocated account manager that will work with you to find the right solutions for your individual needs. Less work for you, and peace of mind that the right products will be delivered on time.


A range of branded merchandise options that will align with your brand identity and goals.


An online platform to showcase and sell a range of pre-selected products with low involvement from you.


Boost your brand by increasing visibility alongside fostering customer and employee loyalty.


From swag packs to standout merchandise pieces – we’ve got a huge range of merch to choose from.

Product catalogue

Customer favourites​

Our practical products including branded sustainable coffee cups, water bottles, bags, and pens are always a hit. More luxury items such as branded jackets or the latest tech gadgets are also popular to keep up with customer trends.

Ready to get started?

Look no further, contact us and we’ll do the rest.

Drop us a line

Mon-Fri, 9 am - 5:30 pm

Send an enquiry

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