What separates us from the rest?








Initial Incentives is here to help you and your team to achieve your organisational goals through the power of promotional merchandise. Whether you’re planning an internal event, attending an exhibition, building customer loyalty, growing your database, creating a buzz about competitions, celebrating a business anniversary or rewarding your workforce for being fantastic. We can help you to find and deliver the perfect branded merchandise for your campaign or occasion. We are trusted by brands big and small across the UK and Europe and have been working with organisations to deliver branded merchandise solutions for over 30 years.






Events Manager

Royal College of Nursing Group

I have worked with Initial for over 10 years and they are my go to supplier of branded merchandise for events.

My account manager Penny is always able to suggest latest products and source items at very competitive prices and the order process is quick and seamless.

I look forward to continuing our long standing relationship and I would be very happy to recommend them.



Buying & Merchandising Category Manager

Arsenal Football Club

I have worked with initial Incentives for over three years. The variation and diverse product range is second to none! From corporate gifts to developing core ranges initial incentives has grown to become one of our first points of call. Lead times and product quality are also great and the team are super efficient and helpful. I would recommend them and hope to continue growing the business for the long term. Thank you Initial Incentives.


Contracts Officer

Middlesex University

As one of the most longest standing clients of Initial, I’ve seen them prove year on year to be the best supplier within the market at providing a stand out service from product quality to account management. Initial fully understand us as a business and are always looking at ways to increase department collaboration, cost effective ways of working and work within our university strategy to ensure they continue to meet the needs of our business from now and into the future. Their customer service is gold star quality and are always open to ways in which they can improve on the overall service.