Brand Matters by Initial Incentives creates and delivers entertainment merchandise designed to perform in live environments.

E.U.

Porto, 
Portugal

LATAM

Manaus,
Brazil

U.S.A

New Jersey,
USA

Our presence in Portugal, LATAM and the USA allows us to support international entertainment and brand activations with
speed, flexibility and local expertise.

Direct Stand Distribution

Direct Stand Distribution is at the core of how Brand Matters delivers entertainment merchandise in live environments.

We manage the full journey of merchandise directly to the point of sale, ensuring products are delivered, set up and ready exactly where audiences engage with the brand: whether at live events, tours, festivals or brand activations.

On-the-Ground Execution

Built to support live events, tours and brand activations

Reduced Logistical Complexity

Simplified delivery and on-site coordination for live environments.

Tighter Stock Control

Real-time visibility and control at the point of sale.

Faster On-Site Operations

Quick setup, efficient replenishment and smooth event flow.

Focus on the Experience

We manage the merchandise so clients can focus on the audience.

Merchandise That Performs Live

Delivered, sold and managed in real-time, where it matters most.

Let our clients speak for us.

PLAYSON

“I wanted to take a moment to highlight the outstanding service we’ve received from Brand Matters. From the very beginning, we’ve found the team to be highly professional, effective, and attentive to our needs. We’re grateful for the excellent partnership and look forward to continuing our work together. We highly recommend your team for anyone looking for top-tier service.” R.H. - Office Manager / Event coordinator

Get to know our projects!

Ready to get started?

Look no further, contact us and we’ll do the rest.

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Mon-Fri, 9 am - 5:30 pm

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