By May 2026, all laptops sold in the EU must support USB-C charging. At the same time, many brands are no longer including chargers in the box.
This shift is already changing how people power their devices. Having access to reliable chargers and power banks is becoming an essential part of everyday working life.
What is GaN?
GaN stands for Gallium Nitride, a material used in modern charging technology.
Compared to traditional silicon chargers, GaN allows power to flow more efficiently while generating less heat.
Why do GaN chargers matter?
Compact and powerful: GaN chargers are more powerful but is often smaller and lighter to carry around with you, making it the perfect product for travelling to work as well as hybrid working.
Faster charging: Higher power output means devices charge more quickly, helping you stay connected throughout the day.
Efficient and reliable: Less heat generation leads to improved energy efficiency and a longer lifespan compared to traditional chargers.
The real-world shift
We’re already seeing this change in behaviour.
More people are relying on their own chargers, cables, and power banks to keep multiple devices powered. Portable charging has become part of everyday life, whether commuting, travelling, or working remotely.
Being able to charge on the go is no longer a convenience, it’s an expectation.
Where this creates opportunity
As customisable chargers, cables, and power banks become everyday essentials, they also present a great opportunity for brands.
These are products people use regularly and rely on, making them a practical and long-lasting way to keep your brand visible.
With chargers no longer guaranteed alongside laptop purchases, providing them as branded merchandise offers real value, something useful, relevant, and unlikely to be discarded.
View our GaN product examples:
Our GaN product range is crafted to deliver reliable, efficient charging while offering a practical way to keep your brand front of mind.
Click here to discover the GaN range today!
