The Sports Merchandise and Licensing Show

Welcome to The Sports Merchandise and Licensing Show. The Sports Merchandise and Licensing Show 2024 has been confirmed! The tenth edition of SMLS will take place at Stamford Bridge on Monday 14th October 2024. On arrival to Stamford Bridge please follow the signage in place to the Great Hall. Doors open at 09:30am and the […]

B2B Marketing Expo

At B2B Marketing Expo we’re on a mission to deliver innovation, inspiration and networking opportunities to Sales and Marketing Professionals so they can transform the way they work and drive their organisation’s growth. Each year we pack this event with expert speakers, industry-leading exhibitors and live demos that will leave you buzzing with ideas and key takeaways. And our 2024 event will be bigger and better […]

Spotted: some of our favourite merch from 2023

Spotted: some of our favourite merch from 2023 Are you thinking about your merch budget for 2024? Take a look at this little lot for inspiration. Whilst we cannot lay claim to these exciting projects, we appreciate and celebrate the creativity behind them and the best of what can be delivered by the right merch, […]

Guest Blog: Let’s talk about branding with Bhavini

Over at Initial Incentives we’ve been thinking about how we could create more helpful blogs for our readers, our current clients and our team. We decided to invite our friend and expert Graphic Designer and author Bhavini Lakhani to collaborate with us on a guest blog to bring you all the need-to-knows when it comes […]

What do you print on your merch?

Do you go for the logo or company name? Do you choose the URL? Maybe a hashtag? There are no rules and there are no rigid right answers but there are plenty of options! So how do you decide what to have printed on your carefully chosen merch? Deciding what to print on your merch […]

Getting your merch strategy right

Branded merchandise strategy: are you getting it right? In this article we’ll look at: At the start of your new financial year, you have a lovely full-budget line for promotional merchandise. What comes with a full budget line? Expectation. Is this budget line based on what you spent last year? Did you spend a bunch […]

Branded merchandise ideas for the traveller

Merch for the traveller Whether you’re on the move for your work life or personal life there are certain items we all can’t live without when we travel, and items which add a little comfort to the journey that could make the perfect corporate gift. If you are looking for merchandise ideas that aren’t for […]