Oxford Summer Courses is a prestigious summer school program that hosted over 2,300 students aged 9-24 years from more than 100 countries in 2023. The program aims to create an inclusive and supportive community where students can quickly feel welcome and fully equipped to enhance their learning experience.
The marketing team at Oxford Summer Courses emphasised the importance of making students feel instantly welcomed and integrated into the community. To achieve this, they needed to provide students with essential learning tools and materials that align with the organisation’s commitment to environmental sustainability.
Initial Incentives collaborated closely with Oxford Summer Courses to develop a customised, eco-friendly welcome package. The solution included:
Youth-Friendly Backpacks: Designed to be easily recognisable and suitable for carrying textbooks, notebooks, and laptops, perfect for exploring the city.
Branded Water Bottles: Encouraging hydration and reducing single-use plastic.
Bamboo Notebook and Pen Set: Sustainable and stylish, perfect for taking notes during classes.
All products were designed to be on-brand and within budget, while also reflecting the high quality and eco-friendly values of Oxford Summer Courses.
The thoughtfully designed packs helped students feel immediately welcomed and supported, enhancing their overall experience and satisfaction with Oxford Summer Courses and gives them something to take away with them, in addition to their learning and experiences. The initiative not only met the practical needs of the students but also reinforced the organisation’s commitment to sustainability.
Don’t just take our word for it, read what the client has to say.
Oxford Summer Courses, praised Initial Incentives for their comprehensive understanding of the project’s needs and their ability to deliver tailored solutions Initial Incentives have been great throughout this whole process. Beth really took the time to understand our needs and helped us to develop the best solutions within our budget, whilst also tailoring the delivery […]
Initial Incentives successfully delivered a solution in partnership with the client team that combined functionality, brand consistency, and environmental consciousness, contributing to the positive reception and success of Oxford Summer Courses.
This project supports low carbon sustainable development initiatives, such as the production of sustainable cooking materials with a focus on safety, female development and low carbon emissions for the enviroment.
This initiative is designed to provide agricultural training to prevent deforestation and promote sustainable economic livelihoods.
Your Oxford Summer Course backpack is made from 100% RPET 900D material, which means it is made from 100% recycled materials.
Both your notebook and pen are made from bamboo. Bamboo is considered a highly sustainable resource due to it’s rapid growth rate and ability to regenerate after being harvested. Your notebook is filled with 180 pages of recycled lined paper, so no trees were sacrificed to make it. Your Oxford Summer Course bamboo ballpen is also plastic-free and the presentation box is made from recycled material.
Your Oxford Summer Course stainless steel water bottle is reusable so you don’t need to buy any drinks in disposable bottles or cans, please fill it up and use it and help us reduce waste! It is also made with a sustainable bamboo lid and base.
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