Initial - Products with heart
Initial - Create.
Initial for Dogs Trust
Initial - DogsTrust Campaign 2019-2020
Initial Sportswear for Herbalife

Herbalife – a creative relationship

For almost 10 years, Initial Incentives have created a multitude of supporting products for Herbalife globally. Designing bespoke items that have supplemented product launches and conferences, GWP (Gift With Purchase) incentives as well as health and fitness goods.

Within our portfolio of work for Herbalife we are extremely proud to have developed successive sportswear ranges aimed at the fitness beginner, all the way through to high-performance, elite sports stars.

Initial - from concept to reality
Initial - Promote.
Initial - Facebook Portal launch range

Facebook Portal – launch

When Facebooks activation agency wanted help to launch its Portal range of home media devices in Europe, they chose Initial Incentives to create and produce a range of products which conveyed ‘a sense of togetherness at home’.

These items were crucial to the launch marketing campaign and subsequent consumer awareness. It was essential that the range reflected a feel of welcoming ‘soft technology’.

Initial - Facebook Portal - Teabag Pack design
Creative concept development

Working in conjunction with Facebook and the activation agency, Initial produced creative as well as production artwork and technical specification.

Initial - Facebook Portal @ Westfield London
Consumer engagement

As well as GWP usage, the range was also deployed at a series of consumer facing events. This presentation experience at Westfield London.

Initial - Facebook Portal - Cookie Cutter Set
Range building

Creating brand-appropriate ‘off the shelf’ products with the development of bespoke items was key to ensuring that impact is maintained in budget.

Initial - Facebook Portal - Presentation stand
A successful activation

Both activation agency and client were thrilled with how well the range augmented the product and conveyed the campaign message.

Initial - Facebook Portal - Developed range
Brand consistency was essential

Adhering to brand guidelines was crucial in creating a cohesive, consistent final portfolio. Care was taken in producing range wide colour.

Initial - Facebook Portal - Presentation counter
Mission accomplished

Comprising of a set of cookie cutters, branded pyramid teabags, mug, product gift wrap and bag. The client commended product quality.

Initial - 360 Service
Initial - Sustain.
Initial & Wagamama - Sustainability
Initial - Wagamama 'Midori'
Initial - All our futures

Our ethical trade audit

We’re committed to upholding our corporate social responsibility, ensuring our products are always produced in ethically sound environments, through a global supply chain that adheres to international standards established to protect people and the planet.

Initial Incentives - Ethical trade audit
Initial - How we work
We are client driven

Your campaign objective is our objective, any product that we develop for you will use our expertise to achieve that target. Trust us to be an extension of your operation.

Market intelligence

Initial know the demographic you are engaging. We know what your competitors have produced and can suggest the most appropriate, innovative solution in budget.

Creative bespoke products

Where possible and logical, our talented creative team will design bespoke items. We create products that reflect your company ethos and adhere to your brand guidelines.

Extensive online catalogue

Budgets do not always facilitate the creation of our bespoke products. Our extensive catalogue has over 60,000 promotional items available for your campaign and finances. We can also create and manage a branded merchandise Webstore for your company.

Global sourcing reach

Our clients benefit from our extensive global knowledge base of sourcing & manufacturing contacts. From our UK & Taiwan 'Sourcing hubs' our network can source and produce even the most obscure of items.

Experience you can trust

Initial have 30 years of experience within the industry. Ethics and integrity are at our core. Members of Sedex, BPMA, SGS and PSI, we strive to meet the demands of our clients, as well as our own Corporate and Environmental responsibility guidelines.

Brands we work with

Brands we work with
Initial Incentives - Activate!
Initial Incentives - Accreditation