One-stop, all products

Whether you’re seeking a swag pack, or a standout merchandise piece that’s essential to your brand, we’ve got it all. And if you can’t find exactly what you’re searching for, no worries – we’ll handle the sourcing for you.

Popular product collections.

Staff packs & gifting

View our staff packs and gifting options, whether you want to welcome employees or show your appreciation


Take a look through our new branded merchandise arrivals, as well as what’s trending right now

Sustainable products

Discover our range of sustainable products now available, with great prices and quality

Product collections

View our most popular promotional product collections to see a selection of what we offer

Why opt for a swag pack?

Swag packs are a collection of promotional items that brands tend to giveaway at events, trade shows or conferences as part of their marketing campaign to increase brand visibility and engagement. Swag packs are also often presented to new employees to welcome them to an organisation and help build an employee-brand relationship.

Popular products

What’s trending right now?

Check out some of the latest trending merchandise available

Get started

Problem solved

Let us know your needs and we’ll take it from there.

Need help? Trust us to find the right solution.

Let us find the ideal products that support your marketing strategy. With decades of experience, we understand what resonates, no matter your overarching goals. 

Elevated brand awareness

Customer loyalty

Cost-effective marketing


Employee engagement

Stand out from competitors

Long lasting impact

Case stuides

Inspiration for your next merch project.

Create your perfect merch with our bespoke service.

If you are looking for unique products, or just can’t find what you’re after, then we offer a product development service where we can make almost anything happen. We have relationships with manufacturers across the world to be able to source and develop new products that are tailored to your needs. Better yet, this type of product can still be cost effective and you may be surprised by how easy it is to do. 

Initial Incentives helped us to produce the perfect merchandise product selection for our recruitment fair.

Sustainable products

Green merchandise

We are proud to be leading the way in moving the industry towards a more sustainable future and helping our clients to do the same. We have invested in growing our sustainable merchandise offering to enable brands to be able to choose more ethical options, but without compromising on quality or budget.

Sustainable Materials

Innovation in sustainable materials has come a long way, with bamboo and many recyclable materials now available and arguably surpassing the quality of non-sustainable products.

Certified green

We are proud of our efforts to support sustainability and are currently in the process of becoming  a B Corp certified organisation to be able to proudly promote our commitment. 

Tree by

We now offer a unique way to help businesses show their commitment to the environment, with options to brand trees or entire forests, and include this within branded gift packages and items.

Ready for us to find the solutions you need?

Stop the search and start collaborating with our account managers; they’ll take it from here.

Drop us a line

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Send an enquiry

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Initial Incentives

Your one stop merch solution.

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